Our Research Process: Rigorous Methodology for Trusted Results
As Armada Research, we approach each project with scientific rigor and a customer-focused approach. Here are the main stages of our research process:
- Project Identification and Planning
- Detailed analysis of customer needs
- Clear definition of the research problem
- Determining appropriate research methods and techniques
- Methodology Development
- Determining the target audience and sample
- Designing data collection tools (questionnaire, interview form, etc.)
- Testing and improving the methodology through pilot studies
- Preparation for Fieldwork
- Formation and training of the project team
- Providing training in accordance with the Trustworthy Research Document (GAB) standards
- Creation of field work plan
- Data Collection
- Conducting field work in line with the determined sample
- Data collection with quantitative (CAPI, CATI, CAWI) or qualitative methods
- Continuous quality control and audit
- Data Processing and Analysis
- Rigorous control and cleaning of collected data
- Data analysis with advanced statistical methods
- Deriving meaningful insights from findings
- Reporting and Presentation
- Compiling analysis results into a comprehensive report
- Preparation of visual and understandable graphics
- Developing customer-specific, actionable recommendations
- Client Presentation and Feedback
- Interactive presentation of research findings
- Answering customer questions in detail
- Providing additional analyses and reports when necessary
As Armada Research, we prioritize transparency, scientificness and customer satisfaction at every stage. Our research process is constantly updated to adapt to changing market dynamics and technological developments.
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