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Digital transformation, changes in the competitive environment and continuous changes in consumer behavior are rapidly changing market dynamics. In order to keep up with these changes, it has become critical for companies to act with the right insights. Our Trend and Market Research service analyzes current trends in your sector and helps your company make strategic decisions.

It is a research method that enables the characteristics of the target audience to be collected through questionnaires and analyzed numerically. Also called quantitative research. They are research methods that are used extensively in the research sector. Obtained numerical data are reported by calculating frequency and proportionality with appropriate statistical techniques. In qualitative research

It is the research conducted to fully understand and analyze the attitudes, behaviors and habits of the target audience. It is a qualitative research technique. Data from a small population is scrutinized but not subjected to statistical analysis. Its main purpose is; thoughts, feelings and emotions, the reasons of which we cannot understand with direct inquiry methods.

Omnibus research is a quantitative marketing research method in which data on various topics are collected in the same questionnaire. It is a survey where multiple customers share the cost of doing the research. Subscribers usually receive some of the information collected specifically for them. Usually a set for different customers

Political Studies Voter behavior measurement Local government research Political party image measurement Leader popularity measurement Voter psychology measurement Voter preferences research Political discourse analysis Party and candidate preferences research Candidate identification research Municipality service quality measurement Citizen satisfaction and service

It is the research we do to determine where your target audience or potential customers mostly live, their consumption attitudes and habits. With spatial research, you can create your marketing strategies in the most effective way.

How satisfied are your customers with you? It is the research conducted to measure the satisfaction level of your customers with your products or services, your employees and technical services. Your target audience; their purchasing habits, the reasons for choosing your products and services; Existing customer, Potential (new) customer, Lost (Exiting) customer are analyzed on the basis of competitors

The data collected through researches are analyzed using appropriate data analysis methods through appropriate statistical programs after their entries are made. Analysis results are reported to our customers with professional graphical reporting software. The most important element in analysis and reporting is to analyze the data with correct statistical techniques.

What is mystery shopper research? In today's private sector, it is the audit work carried out to ensure customer satisfaction in businesses with more than one branch and many employees. In this way, companies; They have information about the quality of the service provided in their branches, the attitude of the staff, and the store environment. This check

SPSS Applied Basic Statistics Training Our training titled SPSS Applied Basic Statistics Training has started in Eskişehir. Total training time is 16 hours. Our trainings are held in groups of 8-10 people. Course Schedule Day 09.15- 09.45 Course Program Introduction-Mini-test 09.45-11.00 Study Planning: Observational and Experimental