CATI (Computer-Assisted Telephone Interviewing), namely Computer Assisted Telephone Interviews, is a modern method developed to collect fast and reliable data in your research. This technology combines telephone interviews with computer software, optimizing the data collection process while minimizing the margin of error.
How Does CATI Work?
The CATI method is performed by trained interviewers and questions are presented step by step and answers are recorded instantly thanks to a computer software used during the interview. This process both increases efficiency and ensures that the data you collect is reliable.
Advantages of CATI Method
CATI offers the following advantages in your research:
- Rapid Data Collection: You can quickly reach a large audience with multiple interviewees at the same time.
- Low Error Rate: Software-supported control mechanisms minimize errors in data entry.
- Flexibility: Questions can be tailored to research needs and specific questions can be directed to different target groups.
- Cost Efficiency: It is less costly than interviews conducted in the field.
- Ease of Access to Target Audience: You can reach a wide audience beyond geographical boundaries via telephone.
In Which Areas Do We Work with CATI?
- Customer Satisfaction and Loyalty Surveys: To collect feedback about your services and products.
- Market Research: Understanding consumer behavior and measuring brand awareness.
- Opinion Polls: Determination of social and political trends.
- Health Research: Patient satisfaction and evaluations of health services.
Why Should You Choose the CATI Method?
Our research company offers CATI services with a special approach. We ensure that you reach the right results with our trained interviewers, reliable software infrastructure and effective process management. We also strictly adhere to data privacy and ethical standards.
To Learn More…
You can contact us for more information about our CATI services and solutions that fit your needs. Our expert team is always with you for a correct and effective research process.
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