Armada Research

Advertising campaigns enable brands to effectively reach their target audiences, but if the success of these campaigns is not analyzed well, large budgets can be wasted. Our Advertising and Communication Tests service has been developed to measure and optimize how effectively your campaigns reach your target audience. Our tests,

In the digital age, user experience (UX) is one of the most important factors that form the basis of customer satisfaction and loyalty. Our UX Research service provides comprehensive analysis to improve the user experience of your website, mobile applications or other digital products. How users interact with your digital products, which

In today's competitive environment, understanding individual customer needs and behaviors is more important than ever. Our Insight and Segmentation Research service analyzes consumer groups in different segments of the market in depth, revealing the expectations and behaviors of your target audience. Thanks to these researches, we can help you understand the

Digital transformation, changes in the competitive environment and continuous changes in consumer behavior are rapidly changing market dynamics. In order to keep up with these changes, it has become critical for companies to act with the right insights. Our Trend and Market Research service analyzes current trends in your sector and helps your company make strategic decisions.

It is a research method that enables the characteristics of the target audience to be collected through questionnaires and analyzed numerically. Also called quantitative research. They are research methods that are used extensively in the research sector. Obtained numerical data are reported by calculating frequency and proportionality with appropriate statistical techniques. In qualitative research

It is the research conducted to fully understand and analyze the attitudes, behaviors and habits of the target audience. It is a qualitative research technique. Data from a small population is scrutinized but not subjected to statistical analysis. Its main purpose is; thoughts, feelings and emotions, the reasons of which we cannot understand with direct inquiry methods.

Omnibus research is a quantitative marketing research method in which data on various topics are collected in the same questionnaire. It is a survey where multiple customers share the cost of doing the research. Subscribers usually receive some of the information collected specifically for them. Usually a set for different customers

Political Studies Voter behavior measurement Local government research Political party image measurement Leader popularity measurement Voter psychology measurement Voter preferences research Political discourse analysis Party and candidate preferences research Candidate identification research Municipality service quality measurement Citizen satisfaction and service

It is the research we do to determine where your target audience or potential customers mostly live, their consumption attitudes and habits. With spatial research, you can create your marketing strategies in the most effective way.

How satisfied are your customers with you? It is the research conducted to measure the satisfaction level of your customers with your products or services, your employees and technical services. Your target audience; their purchasing habits, the reasons for choosing your products and services; Existing customer, Potential (new) customer, Lost (Exiting) customer are analyzed on the basis of competitors