What is mystery shopper research?
In today's private sector, it is the audit work carried out to ensure customer satisfaction in businesses with more than one branch and many employees. In this way, companies; They have information about the quality of the service provided in their branches, the attitude of the staff, and the store environment. People who observe and collect information about the sales place by performing this inspection like a normal customer are called mystery or shadow customers.
mystery shopper research;
Inspection of product and service quality,
Supervision of product presentation,
Supervision of the attitudes and behaviors of the operating personnel,
The environment, smell, cleanliness, etc. of the business. checking,
Supervision of product and service sales process,
Observation report and analysis
covers processes.
Who uses mystery shopper research?
Any business that needs to measure service quality and operations uses mystery shopper solutions.
Retailers
Fast Food chains
Hotels
Bank and Insurance companies
restaurants
gas stations
Cinemas
Hospitals
Call Centers
Intercity Bus Companies
and many more sectors…
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